Magento 2 was released back in the year 2015. Now it has been updated to version 2.1.9 as of September of 2017. Magento 2 has the biggest share in the eCommerce market. Magento comes with tons of built-in features as well as tools to help optimize your e-commerce platform’s conversion rate. Therefore, tying knots with the Magento 2 is definitely going to be a wise decision for any e-commerce business seeking a web identity.
This content highlights how to grow your e-commerce business with 5 crucial magneto 2 features.
- Faster Checkout
Magento 2 came with several features to reduce cart abandonment. Shoppers can checkout as guests. Magento 2 comes with a two-step checkout process. Guests can now create accounts via a box during checkout. Product images load in summary so customers have the opportunity to see items they are shopping for.
Slow speed can affect your eCommerce site. It can hamper your platform’s performance. This can cause an increase in bounce rate and reduce online sales. Magento 2 is faster than past versions and other platforms. It is:
– 50% faster than Magento 1
– Has a 38% faster checkout than Magento 1
– It can handle 2.1 million more page views hourly than Magento 1
- Easier Google Setups
Magento 2 normally helps integrate with Adwords and Google Analytics in an easier way.
Magento 2 introduces new updated features for Google Analytics. The new product section now tracks product impressions, and clicks as well as add-to-cart clicks. All events between the confirmation page and the homepage is now included.
Magento 2 also comes with Adwords conversion which tracks in an advanced way. The Adwords configuration settings appear in “Store View,” allowing you to edit tracking configuration based on each model of your store.
- SEO & Search
With the Magento 2 SEO & Search features, e-commerce store owners can easily add search terms along with synonyms to make sure that their customers who are using search engines will land on their site or product page. The most recent Search Engine Optimization functions are built in to the Magento platform, which in essence ensures that good snippets and reviews are easily accessible by Google. for more info about magento 2 seo services, send us your business needs.
- Better security
Compared to Magento 1, the Magento 2 option offers better security. Due to Magento 2’s updated password hashing, the chances of brute force attacks are very slim. Security is more.
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