Most ecommerce stores lack an understanding of certain key features and design attributes that ensure steady engagement and business conversion. Through the last couple of decades, we have experienced an unprecedented boom in the ecommerce and mobile commerce sector. Most business starting from the large conglomerates to the brick and mortar stores in your locality are increasingly opting for the ecommerce platform to push for bigger sales and business conversion. While ecommerce will continue to attract new retailers and brands for wider reach and business opportunity, only a few ecommerce stores are now testing success. Obviously, many of these features are outright expensive and cost-intensive from the perspective of the developers.
Here we are going to explain some of the key features and aspects that affect the development cost of ecommerce apps.
The Basic Features That Most eCommerce Mobile Apps Need
An ecommerce mobile app basically comes with 3 panels, respectively one each for the customer, vendor and admin. We need to see the features of each panel separately.
The basic features of any ecommerce app customer panel include signup/sign-in, store finder, search, product listing, loyalty programs, cart and checkout, wishlist, shipment tracking, payment option, voice search, personalised product recommendations, live chat, notifications, etc.
The basic features of an ecommerce store vendor panel include registration, subscription plan, management and setting up stores, importing product, inventory management, payment accounting, user review, reporting tools, notifications and alerts, etc.
- Admin Panel Basic Features
The key features of the admin panel of an ecommerce store include login, admin dashboard, user management, product management, promotion and loyalty program management, payment management and referral management.
- Custom Push Notifications
While every ecommerce app embraces push notification messages to keep customers informed, it is the custom push messages that make all the difference. Custom push notifications based on customer insights and user data learned over a period can actually be used by an ecommerce store to market products in a more customer-specific way. Custom notifications are also helpful to help customer relationship management with a customer-specific focus.
Apart from the above mentioned basic and elementary features of the three panels of an ecommerce store, there is a wider scope of value addition in ecommerce App. The value-added features only add more ease of use, functional prowess, ability to convert business for an ecommerce store. Obviously, these value additions can significantly increase the portal development cost. Let us have a look at these features.
- Social Login or Guest Login
Most customers find it really annoying and time-consuming to go through the task of filling up the entire form with every detail. Many prefer to go elsewhere instead of filling up such long form for registration. By allowing social media profile information for easy login or allowing instant login as a guest can be an effective way to reduce this wasted volume of prospects who simply detest going through a trying procedure of registration.
If you have a payment page it is important to ask how many payment options or avenues it offers. It should be wide enough to accommodate a variety of payment processing options including major banks for net banking and cards along with digital wallets and cash on delivery option.
Artificial intelligence and machine learning are the two latest technologies that continuously help understanding customers and their specific constraints as well as customer wishes. AI-powered chatbots that are also being called intelligent chatbots are increasingly paving the way for customer-centric communication handled by algorithms powered by data-driven insights.
- Intelligent Search Function
AI-powered intelligent search function capable to cater to individual customers is the new way to help customers search products while using an ecommerce app. The intelligent search function based on machine learning insights can help users find specific products that are likely to enjoy more traction.
Google Analytics is the most advanced data-driven analytics that by digging the user data delivers most valid and useful insights about the customers. These insights further can be utilised by the ecommerce admin to tweak with the product listing and bringing other changes over time. Google Analytics offers continuous help to users with relevant data-driven insights.
- Personalised Product Recommendations
Every online store app is bent on recommending products based on past purchases and the user’s browsing history. Recommendations often lead to steady business conversion. But more the recommendations are personalised, more they will be apt to drive sales. A store can personalise the recommendations to the optimum level simply by utilising the artificial intelligence and machine learning power that can deliver more relevant insights about customers beyond the so-called customer data at the surface.
Thanks to the most advanced sensors and connected technology used in logistics, now tracking deliverable goods and logistical assignments in real time are no longer difficult. Real-time order tracking can now be utilised by the ecommerce apps to build more credibility and chances of business conversion.
The biggest cost factor for most ecommerce apps is now personalisation of the user interface and user experience to the tune of individual customer and user. The personalisation of the ecommerce app is increasingly evident through AI-powered chatbots, utilisation of Google analytics and personalised UI elements to address individual user behaviour and habits. The cost factor of an ecommerce app now largely depends upon the extent of using these personalised attributes.
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